It is a complete mistake to think that the sales strategies of all the industries are identical as they come with the same ultimate goal and it is to sell something. In actual fact, different types of goods must be sold in different ways and therefore the selling process often significantly varies. The eCommerce websites are not homogenous and this contains two main models of business marketing such as B2B and B2C.
B2B mainly stands for business to business and this model mainly facilitates transactions and relations between manufacturers, businesses, retailers, and wholesalers through the web via an online enterprise platform. Here the procedures are mostly complicated due to the huge order volumes.
On the other hand, B2C stands for business to consumers. This model mainly defines the relationship between the business owners and their clients and this model, therefore, focuses on selling different types of goods and services directly to the end clients through an online retail platform.
There are a few important differences between B2B and B2C websites in different respects and the main differences are:
1. Purpose: Understanding the motive behind developing a site can help a B2B and B2C portal development company Bangalore to craft websites that can appeal to the goals and requirements.
B2B websites mainly target to solve real issues that the businesses face. To sell the validity of the solution to the decision makers and also the promise of the ROI, these sites have to explain the details like:
- The details of the solution
- How it actually works
- What it does regarding the buyer’s pain
In the case of B2C sites, the clients are quite easy to appeal in terms of emotions. It is because the majority of them arrive at this decision to find an amazing deal or to fulfill an immediate need. So, here the emotional branding is more effective.
2. Design: Designs of both these websites are different too. It is because B2B buyers mostly look for solutions to the issues that their business faces. Besides, the B2B website buyers also look for solutions, which make them look resourceful and intelligent to the board members and seniors. In fact, this works as an important consideration while it comes to working on the web design. On the other hand, the clients of the B2C websites look for websites that look trustworthy. But this is not the main priority here. Here the buyers don’t justify their purchases to anybody and therefore the sellers have their main focus on persuading the viewers that the products or sold by them would make the buyers happy. The B2C website design company Bangalore considers this factor while designing the B2C websites.
3. Contents: The ways the contents are written for the websites often vary a lot between the B2B and B2C websites. While the contents of the B2B websites are written, the tone must be careful as here the seller speaks to the mixed audience. On the contrary, the website content of the B2C websites should be as straightforward as possible. With simple content, it becomes really easy for the seller to explain and sell products or services to the clients.
4. Contact forms: The way the contact us form of a website is designed depends entirely on how fast the end users can foresee while going through the method of conversion. In the case of B2B websites, there are a number of details to collect and for different types of reasons. Therefore, here the sellers need to create different types of contact us forms to fulfill all the purposes. On the other hand, in case of B2C websites, the sellers can collect information from the buyers or prospective buyers in a number of ways and therefore, they always ask the buyers the bare minimum details.
5. Call to Action or CTA: As the B2B buyers mostly work with teams to make the purchase decision and as they have to justify the choice to a few people, therefore the web designs of the B2B businesses must allow for a longer sales cycle compared to the B2C sales. And to appeal the businesses, the “Call to Action” section of the B2B websites must not appear prematurely. Rather, here the CTA should be attractive enough to drive the viewers towards further details like resources or blogs regarding the products or services they have checked. And this thing leads to capturing their contact details like email addresses. In the case of B2C websites, the time is limited and therefore there is no requirement of offering CTAs. Here the buyers are well aware of what they need, they have found the destination and they are ready to purchase the product or the service.
In conclusion, it can be said that there are a number of differences between a B2B and B2C website but while it comes to designing both the sites, it is necessary to analyze both user experience and usability to ensure full satisfaction for the target audiences.