That day is not far when ephemeral content will actually end up becoming an integral part of social media optimization. We have seen those Instagram, Snapchat, Facebook and WhatsApp Stories (disappearing after 24 hours) gaining momentum within a short span of time. However, in 2018, we are still unable to envisage the kind of impact it will eventually end up yielding in the next few years.
What is Ephemeral Content? How can it Benefit SMO?
Yes! Those of you all, who aren’t really aware yet – do let us tell you that we are actually looking at an enduring future of ephemeral content. It will no longer remain a fancy addition to the social media strategies for brands, but will actually take center stage. In fact, there are some brands that already have ephemeral content marketing strategies in place. A credentialed social media optimization company Bangalore will be able to explain to you the reason behind this feature’s future prominence. Fundamentally, marketers should work on the “24-hour” premises to gain immediate traction. The fact that the stories disappear after 24 hours actually pushes customers to make decisions faster! This is something which marketers can capitalize on!
Cashing in on FOMO
Everyone who is aware of what FOMO is will vouch for the efficacy of ephemeral content marketing strategy. The Fear of Missing Out is what, experts opine, leads users to tune in to the social media channels of their favorite brands at a certain time and that too on a regular basis. Marketers are required to bring their A game to the fore – quite simply because they cannot use recycled content on Stories. In order to stay relevant, they will constantly have to hold Q&A’s and behind-the-scenes and everything else which is not really a regular feature of the traditional social media channels.
How Can Ephemeral Content Boost Authenticity of your Marketing Efforts?
Social media experts also opine that ephemeral content can be employed to promote the authenticity of brands. They can present the raw images of clips of their products that are in complete contrast to the glitz that traditional advertising is associated with.
In order to make the most of marketing benefits that ephemeral content has to offer, marketers actually need to understand what works with users and what doesn’t. Their ephemeral content strategy needs to be driven by real-time content, with the power to engage users within the shortest imaginable time-frame.
See More At: http://indglobalconsultingsolution.blogspot.com/2018/03/best-social-media-marketing-company-in.html
What is Ephemeral Content? How can it Benefit SMO?
Yes! Those of you all, who aren’t really aware yet – do let us tell you that we are actually looking at an enduring future of ephemeral content. It will no longer remain a fancy addition to the social media strategies for brands, but will actually take center stage. In fact, there are some brands that already have ephemeral content marketing strategies in place. A credentialed social media optimization company Bangalore will be able to explain to you the reason behind this feature’s future prominence. Fundamentally, marketers should work on the “24-hour” premises to gain immediate traction. The fact that the stories disappear after 24 hours actually pushes customers to make decisions faster! This is something which marketers can capitalize on!
Cashing in on FOMO
Everyone who is aware of what FOMO is will vouch for the efficacy of ephemeral content marketing strategy. The Fear of Missing Out is what, experts opine, leads users to tune in to the social media channels of their favorite brands at a certain time and that too on a regular basis. Marketers are required to bring their A game to the fore – quite simply because they cannot use recycled content on Stories. In order to stay relevant, they will constantly have to hold Q&A’s and behind-the-scenes and everything else which is not really a regular feature of the traditional social media channels.
How Can Ephemeral Content Boost Authenticity of your Marketing Efforts?
Social media experts also opine that ephemeral content can be employed to promote the authenticity of brands. They can present the raw images of clips of their products that are in complete contrast to the glitz that traditional advertising is associated with.
In order to make the most of marketing benefits that ephemeral content has to offer, marketers actually need to understand what works with users and what doesn’t. Their ephemeral content strategy needs to be driven by real-time content, with the power to engage users within the shortest imaginable time-frame.
See More At: http://indglobalconsultingsolution.blogspot.com/2018/03/best-social-media-marketing-company-in.html