John Moore Williams while discussing the 19 most definitive web design trends in 2018, has very perceptively pointed out that illustrators will continue to explore pathbreaking horizons within the creative space. While explaining, he did mention the “cyclicity” of trends that transcends niche or genre. For instance, we always see trends in fashion or photography staging comebacks from time to time.
Illustrations: Making a Comeback and How!
It’s the same with illustrative designs. Illustrations did rule advertising in the 60s. It has taken centre stage in 2018 as well. And, it’s not going anywhere in 2019! According to him, illustrations can be employed to “resolve” the “representational” limitations of photography. While brands with the help of a website design company in Bangalore, look forward to targeting different genders from different races, capturing the photograph of just one real human being and putting it up on a website means all your other users are not represented. On the other hand, using something like Shopify Polaris’ hero image means you are catering to a wider “array” of human beings because factors like gender, race and nationality are left undefined here.
Abstract Illustration: One of the Hottest Web Design Trends in 2018 and Beyond
Taking a cue from Williams, we can easily claim that abstract illustrations will continue to remain integral to web design in the years to come. Abstract illustrations are considered to be very effective departures from regular images and ordinary illustrations – in all its power to communicate complex emotions and ideas more convincingly. It’s just about a few effectual lines on the blank canvas and you can create stories that help you etch out a compelling brand identity.
Some of the most definitive characteristics of abstract illustrations that have emerged as hottest trends today are:
- Eye-catching designs
- Airy Lines
- Flowing Lines
- Use of attractive but relevant drawings
They are More Effective than Photographs
Once again, drawing comparisons with photographs, it has been maintained that abstract illustrations are actually more effective when it comes to conveying brand messages. It’s true that a web portal development company will tell you that photographs do have the power to evoke a range of emotions including joy, indifference, anger and concern among others. It’s just that the abstract illustrations do that more effectively by combining several elements to tell visual stories.
A Few Last Words about Custom Illustrations
As far as custom illustrations are concerned, it has often been pointed out that they are more suitable for brands that have fun and friendly vibes to them. Artists in these cases can draw illustrations that are infallibly compliant with the brand image. However, that’s a limited way of seeing abstract illustrations. It’s important to point out that they are not only suitable for conveying playfulness but a range of other emotions – as effectively—as well! Talk about brands with more somber images. They can explore more dynamic opportunities with abstract illustrations as well!
Whatever we have said so far, clearly proves that abstract illustrations transcend playfulness! Make sure you are keeping it in your scheme of things if you are in the process of creating or recreating your website.