 |
How to rank your Mobile App in Search Engine Results |
Whenever you create a mobile app for your business, there is a constant desire to make the app reach a maximum number of people. For that to happen, mobile apps must rank high in search engine result pages or SERPs. By using right SEO technique, you will be able to improve your app’s organic traffic dramatically. When the download volume of an app increases along with quality reviews, they get featured in the "most popular" category of play stores.
SEO tips
If you want your app to rank high in search engine results, there are certain things to consider. It is important to feature your brand prominently in the download page URL. Whenever you create the link, mention the brand's name along with “Download the App." Providing a QR code is also great idea as users can scan it using their mobile devices. Placing our mobile app’s link on your website is also mandatory as it allows customers to download the app quickly.
Generally, users will search your mobile app in the app store, but the number of users who search for apps in Google is also not less. Back linking will be the best way to improve your app's ranking. Create inbound links to your website or to iTunes page, and as the number of incoming links increases, your app visibility also increases. Content in the app's description is also critical when it comes to the promotion of the app. The description must contain top keywords, app URL, right category, screenshots, icons, etc.
The common SEO practice to improve rankings is to build links which are same for mobile apps as well. Ty building links for various pages of your mobile app as it creates an SEO friendly environment. User reviews also play an important role in determining the ranking of a mobile app. Hence it is vital to have positive reviews in your review section. Try to interact with the users who put reviews, be it positive or negative.
LSI keywords strategy for mobile apps landing page
Latent semantic indexing or LSI is a method that determines the relation between the words and the concepts in the content. When Google crawls the content of a page, it identifies the commonly used words as the keywords. When you talk about "Car" in your mobile apps page, Google tries to distinguish whether you are talking about the vehicle or a movie named "Car." It is from LSI keywords; Google comes up to a conclusion. Hence, when you incorporate keywords into your mobile apps landing page, make sure that it is given LIS keywords instead of repeating the main keywords.
While doing SEO for your mobile app, focus on both on-page and off-page factors like App Name, title, Short and complete description, User reviews, Volume, Backlinks, Ratings and more.
Improving the ranking of mobile apps in SERPS can be a hectic task. However, by following correct SEO practices you can increase the popularity and the authority of your mobile app pages. These techniques not only increase the popularity and rank your Mobile App in Search Engine Results, but it also helps in increasing the app download volume as well.