Inbound links or backlinks, whatever you call it, plays a major role in your search engine ranking. It helps in improving your referral track from various other sites. Moreover, inbound links give your customers an opportunity to find you. As they are no-follow links, there is a common misconception that they don't count regarding SEO. Backlinks from social media do play a significant role in the ranking factor, but using it as a primary link building method won't probably work.
Increase your engagement
To use social media in the right way, you need to be active on social media on a regular basis. Spend some time to create content for your social media accounts and engage with your influencers and customers. Social shares are the best way to increase your page views. Whenever you post good content, people will engage on your posts by commenting, liking the post and sharing it with others. If you wonder, despite having a lot of followers why no engagements are happening in your posts, you might be having the wrong set of followers. Always make sure that you are creating a follower list of the same niche.
Focus on building relationships
Social media is not just about following people and getting followed. Every social media is a great opportunity to build relationships, and you shouldn't miss any single chance to build any professional relationship. Relationships with people or brands of the same niche will help you build links and improve your ranking. Take part in conversations related to your services or product and engage with their activities as well. Automatic interactions also work in urgent situations, but a natural and personal way of building a relationship is the ideal way you need to follow.
Opportunity to find niche bloggers
You already know, guest blogging is a wonderful way to build backlinks. Guest blogging has several benefits including building quality relationships and getting connected with new people in the same niche. However, blog outreach is not an easy task; it will take more time than you think. One of the simple ways to earn guest blogging opportunities is through social media connections. Social media helps you simplify your outreach strategy and improve the chances of getting guest blogging opportunities.
From time to time, Google keeps on saying that the social media activities don’t influence their search engine rankings, But it doesn’t mean that it will not work. Social media is a great distribution platform to display your content. You can talk about your products or services, or share your thoughts with the target audience. Once you put up your content in social media, engagements increase, and you get traffic as well. Hence, including social media as one of the link building tools is still a good idea.