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5 E-commerce mistakes to avoid
While e-commerce is a profitable industry, not everyone gets it right. It is not easy to grow an e-commerce site in spite of the tremendous competition happening out there. For your business to succeed, your e-commerce website must be good enough to have a steady supply of vendors and traffic.
Neglecting the need for a mobile-friendly E-commerce website
It is an era of mobile devices like smartphones and iPads, etc. Statistics show that a larger amount of traffic to e-commerce websites comes from mobile users. So, these days, it is mandatory to have a mobile compatible e-commerce store. Choose an innovative interface with easy navigation that is suitable for users who wants to shop from small screened mobile devices.
Linking wrong product photos
Linking wrong images to products is the biggest mistake an e-commerce store can commit, and it's going to increase your bounce rate like anything. Customers will tolerate color mismatch of a product to an extent, but not the wrong pictures linked to wrong products. These are not treated as mere technical issues, but as a serious error and it must be taken care of. Before uploading pictures, always make sure that the images you upload correspond to the right product.
Complex site navigation
Ultimately, online shopping needs to be comfortable for users because a seamless shopping experience is what they desire. They choose online shopping over going to a store to buy things, to make the entire experience convenient. Offering a simple and user-friendly website navigation is the primary way to ensure this. Create page designs in such a way that users find it easy to navigate from one page to another.
Tricky checkout process
Online shopping must be time-saving, not time-consuming! The checking out process in an e-commerce website should be simple and straightforward. Once the customer had added products and proceeds to check out the cart, it must be completed in a few button clicks. If customers find it difficult to checkout, the chances are that they abandon the cart and leaves. So it is important to make the checkout process effortless for the users. Adding “checking out as a guest” option is also a good choice as they can avoid other time-consuming steps.
Providing a single shipping option
Most of the users find it convenient to have several shipping services so they can choose the most convenient one. It is recommended to provide several shipping options regarding cost and delivery time. Having several shipping options will also ensure that, even in case of a work stoppage, the shipment reaches end customer.
These are some of the basic and common mistakes most of the e-commerce startup business commit. If you need to improve on these areas, it is best to get it done as soon as possible. Provide your customers the best shopping experience by eliminating these mistakes from your e-commerce website.
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