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Video marketing company in Bangalore
It
is no longer a secret that the usage of video in the fields of
content marketing has been on a constant rise and it certainly is not
a tactic that should be ignored or taken lightly. In fact, YouTube
has emerged as the second largest search engine after Google and even
though video marketing has always been on the pavilion but if the
truth is told then it deserves the front seat in the plan of content
marketing.
Here
we present a few reasons to prove that video marketing is the star
player in the game of content marketing.
Improved
SEO:
First
of all, including videos into the efforts of content marketing will
undoubtedly improve the overall performance of SEO. According to a
famous magazine, if a video is included on the website then the
chance of appearing on that website on the front page of Google
search results gets enhanced by 53 times.
Stronger
Consumer Attention:
Videos
have proven their worth in demanding for the complete attention of
the consumers compared to any other mediums. And even though in midst
of all these if some call it a content-overload for consumers, but
the key always lies with capturing attention. Because if you plan to
grow your attention economy then you will have to steal it from the
others.
Higher
Engagement:
We
all have heard that visual content are highly engaging and when it
comes to videos, it holds no exception. So, if you are thinking to
plan out your next week's social networking uploads then this time
consider videos in your list and see the outburst of responses as
video audiences are approximately ten times more than other audiences
who enthusiastically engage, comment, embed, and share.
More
Video-favoring Technologies:
The
consumption of videos has increased rapidly because of which more
technologies are focusing towards the favoring of the video
marketing. From the biggest platform of Facebook and Twitter, it is
clearly evident that videos in one's news feed demand more attention
than the normal status or link updates.
Greater
Optimization Opportunities:
The
optimization opportunities offered by videos are much user-friendly
than that compared with the text-based contents. The biggest reason
behind these is the fact that videos in itself include loops through
which you can easily determine the number of times those videos were
replayed, shared or watched.
Higher
Retention Rates
On
an average, approximately 65% of viewers watch more than half of the
but it can never be said the same for the text-based content. So if
you are planning on spreading a message then guess who can help you
better? Of course, it is the video mode who can be your damsel in
demise.
Better
Email Click-Throughs
If
you have been slaving over the same old email and still not getting
the desirable results than for once try experimenting by including
videos in the emails and truly you will be astounded by the results.
Conclusion
This
is it. With these seven reasons speaks for themselves that ignoring
video marketing is no longer an option for any business. Video
marketing has earned its true respectable position in the society of
digital marketing, so it's high time that it should get its fair
share without any discrimination.
For More Details visit : Video marketing company in Bangalore
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