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Website Design company in the USA |
HOW
IMPORTANT IS YOUR WEBSITE
We
live in a world where people spend the maximum of their time on the
internet and it would be wrong to say that the time that they spend
online is all spent on a single website. Depending on the services
offered and products provided, according to a survey, approximately
83% of customers visit the website of the service provider or the
company before making the decision to avail their services and
ultimately purchase it. In this cut-throat competitive market, a
customer’s decision to purchase a service or product depends mostly
on the type of experience they get online from the appearance,
accessibility, and usability of the website of the service provider
and if the experience of the website of your competitor is better
than yours then be assured that you have lost some of your valuable
clients to your competitors.
It
is very important to know the right role of your website in enhancing
the credibility and profit of your business. It is better to assume
your website as your extended team of sales members; hence just in
the way you can’t keep an unkempt salesperson in your team
similarly you should not be keeping an unkempt website that may
discourage your prospective customers as well.
According
to a research, the best time to plan the rest of your branding that
includes, color palette, logos, messages, etc. is none other than the
time when you are working on your website. According to most business
gurus in spite of having a mobile- friendly website and spending
immensely to get a well- built website, the worst thing any company
can do to make a customer turn away from the website is to mot have a
proper design because of which the website doesn’t stand out and
looks repulsive, in place of being attractive.
According
to most website scholars, it is important for every company to
upgrade their website in every 2 to 3 years but that doesn’t mean
that you can’t make little tweaks in your website now and then.
Every year little tweaks should be added to the website, such as
updated pictures, new products added along with services and staffs
with added information and it should be taken as a regular
maintenance task. Here, we present a list of points to focus on while
evaluating a website:
•
Whether
any products or services have been added?
•
Is
your target market still the same, i.e. your market has tightened or
expanded?
•
Do
you have a contingency plan for your competitors who are stronger
than you?
•
What
is the ranking of your products and services on various search
engines?
•
Is
your website compatible with mobiles and tablets?
•
Is
the overall layout of the website fresh, up to date, and current?
•
Making
small changes in your website is an easy task or it's gargantuan?
By
answering these questions, you can yourself decide whether you need a
new website or not.
NEW
TECHNOLOGY
With
the arrival of Responsive Website Design (RWD) almost a year back,
brought a complete revolution in the world of website designing. RWD
brought with it the option of automatically resizing and
reconfiguration of the layout of the website based on the device
being used to view the website. This gave the freedom of comfort as
irrespective of the device, whether tablets, laptops or cell phones
are being used for viewing be confident that the consumer is viewing
the right version. This freedom brought a gift with itself, the gift
of not maintaining two different websites, one of the desktop version
and other being the mobile version because of which money, as well as
time, has been saved.
If
you still own a website that is not responsive in nature that it is
important for you to be aware of the downside as well because it’s
a proved and verified fact that in last one year the traffic to
websites has increased to 78% through mobile devices.
Another
integrant, though not as new as RWD is Content Management System
Websites (CMS). These types of websites use platforms that give the
permission of making changes to the websites without using any
software, all that is required is an internet browser. This feature
has made it really easy to keep the website up to date as well fresh
as new with all the current information.
Hence,
it completely depends on you to decide that what kind of website you
need, i.e. is an RWD website or CMS website.
SEARCH
ENGINE OPTIMIZATION
The
Internet currently holds approximately 650 million websites, and
almost 51 million websites are added every year to it, making it a
platform of cut-throat competition. There may exist many ways to make
your website stand out and that too in an aesthetic way, but one way
to make your website actually stand out is getting found on the very
first page of Google as it works as a crucial factor for online
conversions.
A
way to get your site on the first page of Google is through Search
Engine Optimization (SEO). IndGlobal provides you with SEO services
as well and makes sure that your website is found on the first page
of Google search results.
YOUR
WEBSITE- YOUR BUSINESS CARD
Owning
a business card has always been important but nowadays website has
become the synonym of the business card of your company.
If
by now you have understood the importance of owning a website then
surely the next worry crashing like a landslide on you would be how
to get such esthetic website then the name of your solution is
IndGlobal Consultancy Solutions which is a start-up based in India
but has spread its wings to the continent of the mighty America
For More Details visit: Website Design company in the USA