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E-commerce in Qatar |
In
recent years, the way of shopping has changed drastically. Before
buying any product or even before talking to any salesperson, buyer’s
conduct an extensive research over the internet. Apart from the
process of decision-making, buyers are even making direct purchases
online and through smartphones, not stepping foot once into the
traditional brick-and-mortar locations.
According
to various e-Marketers, in last one decade, e-commerce sales have
risen from 16.4% to 262.3 billion dollars and by 2020, this rise can
be estimated to the level of 440 billion dollars.
A
brick and mortar store is just like capturing a piece of the pie, by
adapting according to the needs and requirements of the customers.
Because of all these reasons, the shoppers are more than happy to do
the complete research and then the shopping online itself but as long
as the constraints on online shopping are subverted, likely, the cost
of shipping, security risks, etc. The main reason for increasing
interest in online shopping is the increasing competition and lack of
time. Many people don’t like wandering for hours, searching for the
thing they need, when they can spend the same time doing something
productive, whereas online shopping of doing customized search, saves
a lot of our valuable time.
Online
shopping is not constrained to the confines of any house but wherever
a person has a net connection, whether Wi-Fi of mobile networks, they
can make the purchase. On an average, it has been noticed that
approximately sixty-five percent of smartphone users in past six
months have been using their phones to make an online purchase.
Setting
your shop online is much affordable as well as manageable then as
compared to setting up a brick-and-mortar place. With multiple
vendors and distributors, services included, makes the payment
options easier and quicker providing risk-free security along with
vast inventory and a wide range of choices.
Let’s
take a quick look at some of the benefits offered through Online
Shopping
E-commerce
increases your reach. Owning an online store no longer limits your
customers and profits as the customers are not bound to visit the
store physically. Geographical barriers no longer exist for you, as
you can sell your products even across the borders without any
restrictions.
Online
stores are open 24/7, giving shoppers the convenience of shopping
according to their comfort and requirement particularly in the cases
when retail shops are traditionally not open.
By
reducing the calls related to stock availability, timing to operate,
etc are a few ways through which e-commerce save up the time of both
retailers as well as the shopper.
The
biggest benefit offered by e-commerce is the real-time data and
analytics that is produced. Through these data and analytics formed
in real time environment helps the owner to see the ways through
which people interact with the e-commerce website, what are the
products that interest most of the people, what has been added and
left in the cart and what is the average purchase made. These are
some of the valuable metrics that can help the company owner to make
adjustments to meet the customer’s requirements.
What
are the points to consider while building your e-commerce?
If
you have decided to join the league then make sure that you create it
by focusing on the user and their experiences. The information and
details provided of the product should be clear and presented in a
concise manner. This information helps the users in deciding whether
they want this product or not as based on this info, they make their
decisions since they are not able to touch or feel the product at the
time of buying the product.
Understand
the importance of reviews and trust seals. Before making a purchase,
most of the shoppers check the reviews which highly influence their
decision of making the purchase.
The
information should be clear as well try to avoid surprises at all
possible cost. Shoppers usually ditch their cart if they are visited
by additional unexpected shipping costs.
Along
with guest checkout, take proper care of security as well. If the
user is forced to create a new user account, even if they don’t
want to or if they are concerned about the security options then be
certain that they will ditch the cart in the middle.
These
are some of the ways through which you can enhance your experience
and business online. But to get started, if you are looking for an
e-commerce designing company in Qatar then IndGlobal Consultancy
Solutions is what you are looking for. IndGlobal Consultancy
Solutions helps you in all possible ways and provides the complete
support and services under a single roof.
For more Details visit: E-commerce in Qatar