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7 Reasons You Should Redesign Your Small Business Website in WordPress
However,
when it comes to designing and developing a website, most of those
same small business owners think they can’t have all the bells and
whistles that larger businesses have. But that’s not true. Why?
Meet WordPress.
WordPress
is a free platform that powers the back end of your website. It’s
commonly referred to as a “content management system” because of
its ability to let you easily create and organize all of the pages
and media you upload to your site.
Interested
in learning why it’s the best option for your small business’
website? Keep reading
1. You’ll be able to start using your website as a blog.
If
you’re using a separate website to host your
blog or,
worse, have no blog at all (at least yet), switching your site over
to
wordpress will
quickly solve that problem. Not only is the software incredibly easy
to operate (adding new pages/posts literally takes seconds), but it’s
the perfect platform for blogging about your small business.
Simply
set up a page on your site dedicated to your blog (just call it
“blog” or some catchy name that plays off your brand). Then you
can start adding posts to that page. A blog is your easiest and most
effective way to continuously add new content to your site and keep
customers up-to-date with your business.
2. WordPress constantly updates itself for safety and security.
Instant
updates mean you can be confident your website’s security is always
up to date and aligned with the best, most current policies. While
some other content management systems might require you to manually
check for updates or may be slack on performing maintenance,
WordPress does the work for you.
You
can sleep soundly knowing that your site will automatically update,
and knowing, too, that WordPress will keep working to better its
system and make things more secure for users and visitors.
3. WordPress is open source.
"Open
source" simply means that developers are able to contribute to
WordPress’ software in the form of plugins, themes and updates. How
does that benefit you? The system is constantly improving and getting
better, and a new addition doesn’t cost you a cent. You can reap
all the benefits of these improvements without paying for them.
4. WordPress is SEO friendly.
SEO,
or search engine optimization, refers to the idea of making your
website more searchable by engines like Google and Yahoo. While
mastering SEO can take some investment of time WordPress offers ways
for business owners to optimize their site in the easiest ways
possible. Check out the free
yost SEO plugin
which shows you step-by-step how your content ranks and where there’s
room to improve.
5. WordPress is no newbie.
This
CMS is swimming in familiar water. It’s been around for more than
ten years so it’s safe to say it’s a sure thing. While WordPress
(like any CMS) isn’t perfect, it’s pretty much problem-free. Over
the years, its engineers have had time to work out those little kinks
and improve, aging the system into a timeless CMS that all levels of
web developers have come to love.
6. Coding for WordPress is standard for any web developer.
A
lot of small business owners hire a web developer who then builds a
complicated website that no one else can manage. That’s all well
and good if you never need to change your website again -- but that’s
rare.
One
of the reasons WordPress is so great is that it’s become such a
popular choice any web developer knows how to code for it. Whenever a
problem pops up that you can’t fix, or you decide to redesign your
website's look, any developer will be able to get the job done.
7. Having a WordPress website puts you in good company.
Yes,
WordPress is “every guy’s CMS.” That being said, its
capabilities extend far beyond the basic ones; and some of the
biggest companies in the world use WordPress to power their sites.
How big is “big”? The New
York Times, Mash able, Tech Crunch,
and Inc.
(to
name a few).
WordPress
is great for small businesses because it has everything you need to
create a visually pleasing, fully functional, salable website, and
it also offers endless possibilities if your business or budget grows
down the road.
With the courtesy of : Entrepreneur
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