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It
has been a few years since people started shopping online to make
their big purchases for festive occasion. And this year is no
different. Though not many have invested in jewellery, the sale of
gadgets, clothes, holidays and daily utilities seems to have soared.
And thanks to summer offers and Mother's Day sales, they are making
the most of all the discounts.
Coupling offers
Coupling offers
An interesting trend this year is that though there are not many offers exclusive to Akshaya Tritiya, several sites have coupled Mother's Day sales with it. Nitisha Retish, a market trend analyst, says, "Many jewellery sites are offering zero-making charges and cashback on certain products. Mother's Day sale on major retail sites have great discounts on books, home decor, furniture and kitchen utilities."
What's hot on the web
Gold and other precious metals:
Thanks to the increase in the price of gold, people are restraining from buying earrings, neck pieces and other accessories. However, many are investing in coins and other precious metals and stones like silver, sapphire and pearls. "The rate of the yellow metal has been fluctuating and I was not very sure if I will be incurring a loss if I buy online. Though I bought a beautiful kundan bangle last Akshaya Tritiya from a popular site, I've only booked a gold coin and idols of Lord Ganesha and Goddess Lakshmi this time," says Dhivya Raman, a homemaker.
Youngsters and working women find this an apt opportunity to buy trendy accessories. Rohini Hari, a 28-year-old investment banker, says, "Several jewellery portals offer a minimum of 30 per cent off on latest designs in 18 K and 22 K gold and it's a great bargain if you are not into traditional pieces." She adds, "The sites are flooded with special Akshaya Tritiya collections that are not heavy on the pocket. My colleagues and I've bought trendy bracelets, elegant pendants and chic earrings for the festival. Apart from gold, there are navaratna collections, pieces that are traditionally edgy and some with birth stones that are meant to bring good luck."
Gadgets and utilities
From smartphones and music docks to comfy bean bags and wardrobes, people are investing in things that are useful for them on an everyday basis. "Long-term investments are not only restricted to gold and properties. Many believe that buying items that they use every day or that add an aesthetic appeal are important as well," points out Nitisha.
with the reference of: retail.economictimes