 |
| E-commerce website design
ecommerce
world is no stranger to that. Therefore, keep reading to learn about
the ten most interesting ecommerce trends for 2016 and beyond.
1. Multi-Channel Shopping May Make or Break Your Business
As
a consumer, almost every time you find a cool product online, chances
are you can also go to Amazon and find it on there. This is what many
consider multi-channel selling, since it strays from the regular
sales website and offers products through a multi-merchant system.
The
reason so many consumer go to these multi-vendor websites is because
they can find a wide selection of unique items from varying sellers.
The cool part is that they only need to make a single payment at the
end. Many ecommerce sellers know the benefits of selling through
multiple channels, but the need is ever growing. Companies are
starting to experience problems if they don’t list products on
places like Amazon, Etsy or ThemeForest.
2 .Connecting with Customers Through Social Media is Not Enough
In
the past, social media was primarily to connect with customers and
get them to like or comment on your content. This stirred up buzz
whenever you launched a new product, and it would even send people to
your product or blog pages when linked.
Now
the social ecommerce landscape is changing, considering so many of
the social networks have opened up their systems for selling. For
example, both Pinterest and Twitter have announced buttons that
companies can use to post and sell their items directly through the
social networks. The same goes for Facebook. In fact, some platforms
like Shopify and Bigcommerce have Facebook selling built-in.
3 .An Integration of Online and Offline with Beacon TechnologyOffline and online technologies are coming together more than ever, and with the advent of something called beacon technology, companies are beginning to offer mobile deals and greetings when someone walks into the store. The technology works when your phone or tablet keeps searching for a beacon. Physical stores can implement physical beacons in the shops, so once someone walks in, their phone accepts the signal and provides something like a promotion.
4
.The
Popup Makes an Effective Comeback
Remember
when the internet popup was in full force? Consumers hated the popup.
Well,
it’s making a huge comeback, and if you’ve been on the internet
at all in the past six to twelve months, you’ve noticed.
However,
there are quite a few differences from the pesky popup ads we used to
see. First of all, the new popups are generally only to give away
something for free in exchange for email addresses. The new popups
generally never come back, or come back rarely, when the customer has
signed up for the email list.
These
popups work
wonders for email marketing and they don’t have the stink that the
old, deceptive popup ads use to have.
5 .Huge Images and Videos Deliver Stunning Homepages
As
2015 progressed, many ecommerce designers started putting a focus on
large images and videos, many of which would take up the entire
screen.
These
designs have delivered beautiful introductions for companies, since
ecommerce businesses can quickly explain the purpose of the site in a
few minute video, or a stunning image.
Huge
media modules also help out the consumer, since most of the clutter
is pushed to secondary pages, resulting in one or two paths for the
customers to go. It’s all much simpler
6 .Virtual Sales Forces Become Highly Implemented
In
the past, online support teams mainly sat around to wait for a
customer to send in a question. This often resulted after the buy, or
to inquire about some specs before buying.
A
huge shift is coming in the ecommerce industry, since many companies
are beginning to treat online employees like they would brick and
mortar sales people. Instead of waiting for customers to buy,
ecommerce sites are using popups,
chat modules
and
other tools for sales people to convince customers to buy before they
make a decision.
7 .Mobile is Not Recommended, But Required for Survival
The
mobile buying numbers are gradually moving up every quarter. If you
haven’t modified your ecommerce site to make it mobile friendly,
you’re running out of time to remain competitive.
8 .Online Loyalty Programs Continue to Grow
The
online loyalty program hasn’t seen as much growth as other
marketing techniques, but as the technology improves, and credit card
companies begin to get involved (you may have noticed the Amazon
Rewards credit card,) the online loyalty program is sure to improve.
9 .Niche Flash Sales See an Explosion
Groupon
is still hanging around, but the most success with flash sales has
come from ecommerce sites that don’t generally have these sales.
The point is to run flash sales for your regular customers. If, say,
1,000 people are browsing on your site, you have a large chance of
selling out of a product if you offer them a flash sale popup. The
urgency is often too much to pass up.
10 .Real Time Analytics Become the Norm
Analytics
use to come in play towards the end of the month, where higher ups in
the company would sit down and try to figure out what aspects of the
site were hurting business.
As
2016 comes closer, we’re starting to see more advanced real time
analytics, so you can see how customers react while on the site,
improving how you make decisions on the spot
With reference of : ecommerce-platforms
|