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As
the E-commerce market grew by leaps and bounds in the last four
years, investors have shifted their focus to profitable growth to
achieve stability, a CII-Deloitte report says.
According
to the report, e-commerce B2C segment has grown significantly,
leading to creation of many 'unicorns'.
"However,
focus of investors going forward seems to have shifted to profitable
growth to achieve stabilisation of the economic model," said the
report titled 'e-Commerce in India - A Game Changer for the Economy'.
It
further said the primacy on profitable growth seems to be leading to
collaborations and partnerships across the value chain with the aim
of optimising costs.
It
forecast that since the e-commerce B2B segment is showing signs of
rapid digital adoption, this is likely to feed the significant rise
of MSMEs and entrepreneurs from the Indian hinterland.
With
a push from investors for profitability and early break-evens, the
leading e-commerce companies are seen to be cutting down their burn
rates by as high as 50%.
"This
aggressive drive comes at a point when capital is becoming scarce for
top venture-backed online retail companies. There is also a reduction
in dependence on discounts as a growth strategy," the report
added.
The
e-commerce industry is expected to form the biggest chunk of the
Indian Internet market with a value of approximately $100 billion by
2020.
According
to the document paper, the e-commerce growth has been brought about
by increasing Internet and smartphone penetration in not just metros,
but in tier two and three cities.
Mobile
devices are further expected to drive sales through online platforms
over the next 5 years, it said.
With
reference of : dnaindia