 |
Attract More Clients to Your Website |
Once
someone has arrived at your website, what are you doing to get them
to stay and become your customer? Here are five changes you can make
to your website that will help you turn more visitors into buyers.
Is
your website bringing you new clients? When is the last time you took
a long hard look at exactly how your website helps you attract
clients?
Now
is the time to implement five tips that will make your website
actually bring your new clients.
Of
course, you need people to visit your website in the first place. You
have probably heard about getting traffic to your website. That’s a
topic for an entire article of its own. For now, let’s focus on
making sure that you’re making the most of your website for the
people who do visit.
Implementing
the following five tips will transform your website into a client
attraction tool. If you do all of them the likelihood of converting
people who visit your website to clients will increase greatly.
1) Very Visible and Clear Invitation to Take Action
Your
call to action, the one action you want prospective clients to take,
should be very visible on your home page. It needs to appear ‘above
the fold’ meaning that it can be seen without having to scroll
down. Why not include it on every page of your website.
The
one action that you want people to take needs to be very specific.
You
need just one action with simple instructions. Don’t be confusing.
For
example, do you want them to: sign up for your ezine, call you, or
send you an e-mail? Choose one and make is easy to do.
2) Give Away Something Valuable
Hopefully
you offer a free valuable giveaway (a report, audio, or a
consultation). It’s easiest if this process is automated so that
you save your precious time. There are several options for this; two
popular services are aweber.com and constantcontact.com (both offer
free trials.)
3) Ability to Stay in Touch
Most
people who visit your website will not come back. Not because they
don’t like you or what you do, they’re just busy. So you need to
invite them to give you permission to be in touch.
This
can be linked to your free offer. When the process is automated
people who are interested simply need to provide their e-mail address
in order to receive your free offer.
If
you plan to send additional messages (like a regular ezine) be sure
to communicate that clearly so they are aware of that when they sign
up.
4) Let Them See You
People
want to know who the person behind the business is so please include
a photo. We humans like to feel a connection and that can be achieved
to a certain degree with a photo.
You
can use various photos of yourself (and your team if you have one) on
different pages of your website. Make sure the pictures are high
quality and fit with your personality and brand.
5) Know Who is Visiting
Analysis
may not seem glamorous but it can be really exciting when you
understand who is visiting your website.
Google
Analytics is free and really amazing way to know who is visiting your
website. To sign up just visit google analytics It tells you how many
people have visited, where people found out about your website, where
they are located (with a really cool map), and so much more!
When
your website has a clear call to action, allows you to give away
something valuable, creates a way for you to stay in touch, makes you
visible, and allows you to analyze who is visiting, you will be able
to attract more clients.
Don’t
delay. Make the decision today to change your website and start
growing your business
With Reference of: businessknowhow