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Designing and
developing an impressive landing page is not an simple task . Online
audience avoid reading through an entire page . They will just
visually scan the page until they find the exact information. So
while designing a landing page many elements need to be considered
which always leads to higher traffic and sales . Make sure that you
have clearly highlighted the services you are offering and how it
addresses their interest or problems . Headers ,sub headers , bullet
points , bold text or italics keep things as brief as possible .
Call-to-action(CTA)
has to really pop off and should be positioned above the fold . So
use of contrasting colors is the best way to get a visitor's
attention . Match the headline of your landing page to its
Call-to-action . If the headline read different from the CTA then it
might lead to confusion and you may lose the visitors. Make sure that
content reflects what you have guaranteed in your CTA.
Landing page should
have single purpose and single focused message . Keep your brand logo
at the top of the page . Every element of your page should be aligned
with the topic and goal of the page . Be sure that you maintain a
clean page with natural navigation , no distractions . Perfect
landing page requires all the necessary information which is needed
to get more visitors and sales .
Include social media
sharing buttons and add email forwarding option , as people have
different sharing preferences. Their is always a possibility that
users may share your details through different social media sites .
Creating more landing page generates more leads . In a simple way
more offers, content and landing pages you create , there is lot
more chance of getting more leads for your business .
Ask for the
information in the form that you really need . The lesser fields you
have on the form , higher the conversion rate . The best way to get
qualify leads is by collecting only the information you really need .
Longer field you add in the form may looks like more work and will
generally be avoided altogether . Highlight your phone numbers so
people know you are real and can interact with you easily.
These are some of
the important points that help to get your effective landing page .
For a more detailed analysis of landing page contact our experts : http://indglobal.in/