In the race to stand 1st in local search results, one must use some tactics. It is like playing a chess game. However, many companies have yet to accumulate all their chessman on the board to win the game.
Consumers seek out numerous products typically in local brick and mortar stores. If you own such a business, you are lucky if you appear in Google or Bing search result, because Google and Bing are very much bias toward business category names.
However, in several instances stores have a great many diverse products and brands which are not shown in their business name or business categories. In such cases, you are required to optimize for products in local SEO strategy.
It requires a different approach to rank for local search than what you would conventionally do to rank a website. This confuses many people and makes them wonder how is it possible to get their site to page one.
First, let’s see why local SEO is different than normal SEO.
Regular SEO Vs Local SEO – How are They Different?
Regular SEO
- Search Engine Optimization or Global SEO includes procedures that make a website search engine friendly
- SEO drives organic traffic and increases online visibility of the website
- Two prime areas of focus – on-page SEO and off-page SEO. On-page SEO focuses on many aspects just like the page title; meta tags; computer address structure; sitemap, page content etc. Off-page SEO improves the net visibility of internet sites through numerous tools and techniques like infectious agent promoting; link building; social media marketing.
Local SEO
- When a company focuses on market segmentation, then the respective company website should concentrate more on driving traffic from the targeted territory.
- Local SEO is done for the purpose of optimizing a website for improved ranking for the local searches.
- Local SEO services usually include additional techniques like Google business listing, page optimization based on location based keywords.