Earlier this week, Pinterest announced the release of Buyable Pins — a new way for merchants to sell products through the Pinterest mobile app.
For consumers, Buyable Pins make it easier to move from a Pin to purchase. For businesses, this opens a door to a large new audience who loves to shop.
Here’s everything you need to know about selling on Pinterest and shopping with Buyable Pins.
What are Buyable Pins?
Buyable Pins are a simple, secure way to buy products you discover on Pinterest.
Using the new Buy it button, consumers that use Pinterest will soon be able to shop and securely checkout with the products they find on Pinterest - all without ever leaving the app.
How do I buy things on Pinterest with Buyable Pins?
When you spot a Pin with a blue price, you’ll know you can buy it right from the app.
Pinners can also use the new price filter to narrow their options and find great products that fit their budget.
After viewing the Pin and tapping the Buy it button, Pinterest users can easily check out using Apple Pay or their credit card.
When will Buyable Pins show up on Pinterest?
If you’re in the US, Buyable Pins will start appearing on iPads and iPhones through the Pinterest mobile app near the end of June.
When will Buyable Pins arrive on the Pinterest website and Android App?
Since the majority of Pinterest users are doing their Pinning from Apple devices, Pinterest is first rolling out Buyable Pins to iPhone and iPad.
What’s the difference between Rich Pins and Buyable Pins?
Rich Pins allow content creators to add additional information to their Pins. Product information, map locations and app installs are just a few of the ways Rich Pins can provide more value to Pinterest users.
Buyable Pins expand on that functionality by allowing Pinterest users to shop and securely checkout, right within Pinterest’s mobile app.
Are Buyable Pins available to merchants outside of the USA?
Buyable Pins are currently available to merchants who ship to US addresses and sell in USD usingselect payment gateways.
Pinterest has yet to comment on making Buyable Pins available outside the USA. We’ll update everyone when we find out more.