E-commerce Giants Still No Match For Traditional Retailers: Pricewaterhouse-Coopers

According to a recent report from comScore, customers spent quite $9 billion throughout the week following Thanksgiving in 2014, usually stated as Cyber Week. This delineated  a rise of quite fourteen p.c from the nearly $8 billion spent throughout identical amount the previous year.

Ecommerce is actually on the increase. it's currently incumbent upon firms to make sure they're sound into that trend so as to remain prior the competition. going in 2015, it'll become more and more vital for brands to make sure they're utilizing social media so as to succeed with e-commerce.

Yet, several brands usually still create identical mistakes once it involves group action social media with e-commerce. Among the foremost common mistakes that a lot of firms create is thinking that a presence on a social media platform, like Facebook or Twitter, is enough to draw in customers.

It should always be unbroken in mind that socialization is that the primary reason that almost all individuals like better to participate in social media networks. looking is secondary. the most effective thanks to benefit of social media is to deploy it for enhancing the customer's looking expertise instead of contrariwise.




If you're not already incorporating social sharing in your promoting strategy, the time to try to to therefore is currently. Optimize your web site for social sharing with the addition of social network buttons. Place the buttons strategically on product pages to encourage customers to share with their friends the product they like and purchases they create. Ecommerce is not any completely different from brick-and-mortar commerce therein building trust is important. Social media sharing activities offer clear proof that your product ar worthy.

It is additionally vital to require the step of together with client reviews. several retailers ar hesitant to try to to this as a result of they are doing not need to broadcast dangerous reviews. the truth is that whereas you'll receive AN occasional dangerous review, failure to be clear by together with client reviews on product pages might additionally drive out business. promoting Land reports that ninety % of respondents state that positive on-line reviews influence their getting selections.