The list of online marketing platforms is quite long but
only a handful dominates the psyche of best web users. For marketing
your business online, you need to focus only on such sites. Below are
the most critical online marketing platforms along with some ideas about
using them:
Facebook: Build a SEO(Search Engine Optimization) optimized Facebook
business page for your Business. Use ad manager to run the effective
promotional campaigns. Share images, blog posts, promotional videos,
company milestones, and special events to reach wider audience.
Twitter: Use the 140-characters message publishing service to connect
with property buyers, industry influencers and other home service
providers. Use company specific background for profile, high resolution
hero image, and an attractive profile image. Twitter also started a new
highly qualified lead generation toll called Twitter Cards. Realtors can
use these cards to capture leads.
Google+: This social network is extremely useful for business
communication & lead generation. Being a Google product, it quickly
attains ranking if optimized correctly. Google+ is also a great place to
participate in community discussions. Don’t forget to create a separate
company profile with quality images & relevant information.
Pinterest: The visual discovery tool helps create interest focused
boards. For eg: If your business is of Real Estate, Use Pinterest to
create distinctive boards for properties on sale, rent, and inspiration.
Quora: For eg: If your business is of Real Estate, The question
answering site has appeared as a prominent online destination to connect
with experts in a particular field. Be active on Quora and answer
questions to help property buyers and investors. Because relevant
questions also appear on search results, the advantage could be huge.
YouTube and Vine: Videos can also be created with property images to
give a business overview to interested parties. Create an official
YouTube channel to share quality short videos (Average time 2-3
minutes).
Blogs: Blogging in best way to connect with such potential buyers by
sharing your knowledge. You can start an official blog on your Business
website itself or create an independent one. Share informative posts to
build a readership and generate genuine enquires. Get more content
marketing tips.
Above social marketing platforms have the potential to attract your
buyers but you need to share the right content to make that happen.
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Mail: info@indglobal.in
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