Email Marketing company in Bangalore
Email marketing has a emerged as a great platform for promoting any
business, attracting customers with the help of product, services,
events as well as business updates. If evaluated, it can easily be
guessed that email marketing is relatively inexpensive in all the
domains of online channels, a wise investment that befits and
benefits all types of business.
According
to a recent statistics published by a famous magazine:
Approximately
85% of consumers open companies' emails.
On
an average, almost 45% of these email recipients made at least one
purchase in past one year based on the promotional email they got.
It’s
a true fact that email marketing is growing and it's evolving fast,
but many businesses are still unsure about it, and hence have either
ignore or least explored the use of email within their digital
marketing strategies. If you are also one such business owner then
read further to get a grip that email marketing is important.
Here
we present a few reasons to explain the importance of email
marketing.
Constant
communication
Email
works as a medium to be in constant contact with the consumers.
Through email, you can contact a whole set of the database on a
regular basis. This method of contacting a database on a regular
basis builds a connection between the business and the client. This
connection doesn't work as a single way but is a magical dual path
that works as a boon for both the client as well as the business.
Sending regular emails works like a bond and ultimately helps in
keeping the services and products fresh in the minds of the consumer.
And if the consumer is facing an issue then they can contact the
business which helps in building the base of loyal customers.
Measurable
results
The
Email marketing systems include in itself some of the most advanced
technologies such as enhanced reporting and tracking facilities. The
reports obtained provides invaluable metrics that includes:
- Open rates,
- Deliverability,
- Click through rates,
- Subscriber retention
A
plight with content & social media.
Integrating
the email marketing analytic with website analytics is pretty easy
and hence works as an added benefit. Once integrated these email can
show how much they have been involved in the customer's life and in
what ways it has changed the performance ratio of the company.
Additionally, these reporting facilities help the businesses to
understand the behavior trait of any customer and can eventually help
in other domains of marketing.
Low
cost
Email
marketing is highly cost effective and it doesn't include any print
and postage cost as well no advertising cost. The emails are so cheap
that you can send one email at a mere cost of a penny per person or
you can get unlimited monthly plans as well.
Return
on Investment
Email
marketing has outperformed many marketing channels, on an average for
an investment for every 70p the average return is Rs. 100. Tracking
performance of email marketing is pretty easy hence devising new
plans to strengthen the marketing strategies of the company.
If
after reading you realize the importance of email marketing for your
business then let IndGlobal handle your worries as we are expert at
email marketing and know all tips, tricks, and tools required to
boost a business through email marketing.
For More Details visit : Email Marketing company in Bangalore