Google analytics is a open source web service from google. It helps in finding the details of the site. That tracks and reports website traffic. Google analytics is widely used web analytics service in the internet.
Google analytics is used for market research and business research. It helps to measure the results of the site. Web analytics measures visitor’s clicks on your website. It includes audience, visibility and comments and also drivers and conversions. Google analytics measures the performance of your site in a commercial context.