This is a guest post from Josh Johnson, Inbound Marketing Manager at Creative Market.
Keeping your online store on trend can be the difference between staying relevant and losing sales.
This applies not only to the products that you’re selling, but how you present them.
In this post, we’ll take a look at three design trends you can leverage to keep your online store looking fresh!
A Bit About Design Trends
Some designers think “trend” is a dirty word, but it’s really just a way to identify interesting patterns in the collective style habits of our culture.
By definition, a trend is something that a ton of people really like at the moment—which as a result, makes your store and design feel familiar to a visitor. Following these tips won’t make your shop’s design objectively better than that of your competitors, but it could help make your products appear more appealing to potential customers.
There are two important questions to ask yourself before you make any design decision:
First, who is your target market? Certain trends appeal to certain people, and can even repel others. Make sure you know what your target demographic is looking for and decide how you can use design to make your shop a great destination for those people.
Second, do you want your brand to follow design trends or set them? Striking out on your own and doing something boldly different is a big risk that could reap big rewards if people find the change refreshing.
Let’s dig in to design trends to look out for this year—and take a look at how you can implement them.
1. Use Knolling to Organize Product Photography
Even if you’ve never heard the word “knolling” before, you’re familiar with the trend. Seriously, it’s everywhere.
You know that thing your friend does in his Instagram feed where he arranges a bunch of things neatly in a grid, then takes an overhead photo? That’s knolling. It has been used for quite some time, but it has become exceedingly popular with Instagram and product photography lately.