Banner Ads in india are a great way to connect to a
new audience. we all know a picture is worth a thousand words… Setting
up a banner advertising campaign requires you to analyse your target
demographics, provide an incentive such as a discounted rate or coupon
code and sometimes even creating a suitable landing page to increase the
relevancy and conversion rate for your ads.
You will also need to decide on the advertising platform that you
wish to use such as Google AdWords, DoubleClick and there are a whole
list of other pay-per-click advertisers out there although we prefer and
strongly recommend to use the Google Display Network.
Once the campaign has been setup, your banners created and added to
your advertising campaign and you have set your financial budget for
your campaign you are ready to start displaying your banners to the
world but where do these banners appear? Your banners will be displayed
on third-party websites who are effectively advertising affiliates of
the advertising platform such as Google AdSense.
There are plenty of
options available for you to narrow your market by only displaying your
ad on certain websites related to either a demographical, geographical
or even based on keyword relevancy or page content ‘interests’, an
option to select by particular industries or market share categories.
For more information on setting up a banner ad campaign or if you require professional advice, please don’t hesitate to contact us at Queensland SEO.