We saw responsive websites increase in popularity, and we have all seen the influence they unlock for a business. When we were first introduced to responsive websites we thought we seen the future, but we had not. Responsive web design is not enough anymore and if you want to get ahead, you need to start-off implementing responsive contents.
Think of your website visitors as hungry customers in a restaurant. You we perfected the interior of your restaurant , you’ve designed the best menu and hired the best responsive web design. Unfortunately, the service (responsive content) is not as good: you do not have superstar waiters to complete the package.
Your visitors are hungry, and even though you are given them your best sample, it is not sufficient. Responsive website design without responsive content is presenting the plate in front of the customers, but half the meal is missing.
You need to implement responsiveness into everything you do in order for it to be useful. Your customers are getting smarter, hungrier and they are starting to demand, well expect more ...
Those writing content for responsive website need to consider how their copy will look on all device and screen sizes. It is becoming imperative for copywriter to question everything they write, not from just a grammar prospect , but a design prospect.
How will this text appear on mobile?
Which part of the text will they see first on mobile?
Will all the words fit on the same line when optimised for tablet?
Responsive website design is closing the gap between designers and content writer; copywriter now face questions normally exclusive to designers.
Responsive website design is necessary, but it has left your visitor hungry. A user-centric responsive mind-set will ensure your visitors have the best experience possible on your website.
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